AARP
“Your Day” Campaign

THE ASK:
AARP was rebranding from the company for retired people to a resource for anyone 50+, no matter what stage of life you’re in.

THE IDEA:
Pick up a calendar and you’ll see today is the day to celebrate something. From types of dogs to types of doughnuts, everything has a day.

But when you sign up for AARP, every day can be your day.

With tons of member benefits, tools and resources, AARP can help you reach your goals at any age.

THE RESULTS:
Became a multi-year campaign with 7+ produced spots.