THE ASK:
Create an omni-channel campaign that caught attention, piqued curiosity, and got people talking about Altra.
THE IDEA
To grow beyond our core, we needed to connect with a broader, younger audience—on both trail and road. Enter the Experience Collection: our most style-forward, accessible line yet. But to get new runners to try something that looks and feels different, we had to tap into something they already crave—the runner’s high.
That euphoric clarity. The stress relief. The sense of flow. It’s elusive, but every runner chases it. And the longer you run, the more likely you are to feel it. The Experience Flow and Experience Wild are designed to help you stay out there longer—thanks to natural toe movement and increased comfort.
Results:
One Club Silver + Bronze Winner
THE DOPAMINE DISPENSARY
We took the idea a step further, driving the Dopamine Dispensary around the country so everyone could get their hit.
Challenge: Execute a full brand refresh.
Idea: Connect with runners while ensuring we showed up in a fresh and authentic way in the market.
We developed a concept and brought Stay Out There to life. Part ode to those that love to live life outside and part reminder to keep doing it in the way that makes you happiest.
Stay Out There became Altra’s brand tagline and a multi-year campaign, including updated brand guidelines with new visual and copy strategies.
Results: Over 40% lift in key KPI’s.
Director’s Cut: Mischa Meyer
Year 2
