Gillette 

Challenge: Gillette has always been seen as a more premium offering.
They wanted to target a younger audience as they were moving into adulthood, showing them why Gillette is the best every man can get.
Idea: We reached this audience on social and encouraged them to move away from disposable razors and towards a better shaving experience, with the simplicity you would expect in modern times.

Gillette 3 & 5 

Next, we introduced the world to Gillette's new competitively priced blades, Gillette 3 & 5.