THE ASK:
The NFL Experience was a new initiative from the NFL that allowed fans to get in on the action in a 40,000-square-foot interactive football theme park. Our goal was to introduce it to New York.

THE IDEA:
We created an OOH campaign that put regular people in the heart of the action with a hyper-realistic feel and inspiring copy.

THE RESULT:
Earned media. Sold-out tickets. Happy fans.