THE ASK:
Launch the Torin 9.

THE IDEA
The Torin 9 is a unicorn in the market. Zero drop with incredible new cushion, Vibram grip for any conditions, and room for your toes. It’s easy to say a shoe is unique and comfortable, it’s harder to prove it. So we took the Torin 9 to Mexico City to put it to the test in a unique city with unique conditions. Cobbles, fountains, and busy streets led the visual narrative as we continued the Altra Fit copy narrative to show the world why the Torin 9 is Unique AF*.

THE RESULTS

Best Torin launch of all time.