THE ASK
Launch the Vanish Carbon 3.

THE IDEA
The Vanish Carbon 3 is made for race day. With a split-toe carbon plate, our best cushion ever, and room for your toes, it’s a race day option that utilizes your natural power to help you feel superhuman. The concept, Super Natural Performance, leans into that feeling.

We brought in dithering techniques to put a new spin on motion blur and added ghosting to show that when you run in the VC3, you don’t just run… you vanish.

THE RESULTS

TBD